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  • home
  • values
  • design portfolio
  • work experience

I am a values-driven design leader with a history of unlocking value for investors and organizations prioritization and business tradeoffs. At the heart of UX is empathy. User research gives designers an approach to gaining empathy for the users they're designing for. Without the understanding of what others see, feel, and experience, design is a pointless task.

my story

Flash forward to my teen age I discovered my ability to imagine, and instantly make any stories that can engross listners. I discovewred my poatic skills and writing fantasy stories, able to publish several prestigious literature journals and won various competitions. I also developed my stage acting skills which makes me more connected to people and looking them with extream sensitivity. 

At grad school when I was doing my bachelor in Computer Engineering I exercised intensively being an effective communicator, an active listener, and a facilitator during this time. I’d pay close attention to the details to investigate and identify the problems and use my creative mind to create solutions that mattered to help people thrive and live their best lives. Then UX Design came along into my world.

As a child, I felt that I was different than most humans. I mean, don’t we all? 

 Looking back, I always was the sensitive type. The introverted type. The kind that liked helping people or being the helping hand. A total giver, observer, and natural problem-solver.

words that changed my life

There is an interconnection between UX design and psychology; consider it a solid or a deep-rooted relationship. Understanding human behaviors and interactions with a product or design are crucial to creating intuitive and usable solutions. Imagine it like this. Designs are everywhere.

leadership value

For - Teams success:

Inspire the team to consistently deliver high-quality, innovative, and impactful user experiences. 

 Set a standard of excellence in UX design and champion the importance of user-centric thinking.

For - Strategic success:

I take ownership of the overall user experience strategy and ensure alignment with business goals. 

Drive the execution of UX projects from concept to delivery, ensuring high-quality outcomes that resonate with customers.

For - Skill Development:

Mentor and coach the UX team, fostering their growth and development. 

Optimize team resources and assign tasks according to individual strengths, ensuring maximum efficiency and productivity.  

For - Collaboration & Conflict Resolution:

Foster a culture of collaboration between UX designers, developers, product managers, and other stakeholders. Mediate and resolve conflicts effectively to ensure smooth project workflows and positive team dynamics

For - Communication, Presentation, Planning:

Clearly communicate design concepts, rationale, and user insights to cross-functional teams and leadership.    

Develop project plans, allocate resources, and set clear milestones to ensure timely and successful delivery.  

Stakeholder Management:  

Build and maintain strong relationships with stakeholders, ensuring their input is considered in the UX design process. 

Collaborate with stakeholders to define project scopes and objectives. Identify potential issues early and implement proactive solutions to mitigate project risks. Approach challenges with a solution-oriented mindset.

value driven design

Value-driven design aims to create products that add value to the user's life. This doesn't just mean monetary value; it can also refer to emotional, social, or practical value. I focus on what your users genuinely value, you can design experiences that resonate with them and encourage loyalty to your brand.

“uX design alone is no longer enough 
most uX designers are currently unemployable.”

Organizations that hire focus on the direct impact on the business and cannot afford to spend money on multiple roles. UX researchers, UX designers, UI designers, interaction designers, among others, emerged from an economy of abundance. Times changed. 

The harsh truth is that any of those design roles alone is no longer enough to guarantee a good, high-paying job. Companies are looking for designers who can “do it all.” They need someone who can execute varied strategies to improve the business—all on their own, throughout the entire design process.  AND this is my strenth. I am truely  “All in one designer”

value for start-up

Users often don’t behave the way stakeholders expect them to – this is often quite a learning curve for them. I have a proven track record to demonstrate the thinking behind the behaviour, and thus, the reasoning for the UX strategy direction.  

i help startups to:

  • Determine whether people will buy your product before you build it.
  • Listen to your customers throughout the product’s lifecycle
  • Understand why you should design a test before you design a product
  • Get tools that are critical to designing your product
  • Discern the difference between necessary features and nice-to-haves
  • Learn how a Minimum Viable Product affects your UX decisions
  • Use A/B testing in conjunction with good UX practices
  • Speed up your product development process without sacrificing quality

AI-Driven Customs Clearances — Save time and money with the world's first online customs broker. Paperless and efficient. No more manual data entry typing. Request a demo with the first full online customs agent. Series B startup  

My Role:   
Founding designer and Head of UX

Finovera is the easiest and most convenient way to receive, organize and manage all of your bills, financial statements and documents in one secure place.

My Role:   
Founding designer and Product manager

Neuhope, a group app and platform to orchestrates the patient, caregiver, family, friends, medical professionals, and  third party services in a virtual community to benefit the patient.  

My Role: 
Foundingdesigner

Homecare Automated Logical Operations is a hosted, web-based, software system to provide home health and hospice agencies to handle their clinical as well as business needs, and optimize their reimbursement

My Role:   
Founding designer

contact

agradoot@yahoo.com

agradoot

 ​​+1 (408) 802-5262